Velocity: Value Chain Analysis and Market Entry Strategy for the Automotive Sector

Under the code name Velocity, this project focused on conducting a comprehensive value chain analysis and crafting a market entry strategy for a major automotive player looking to establish a strong presence in Kenya and the surrounding sub-region, including Uganda and Tanzania. The analysis identified key opportunities and challenges across the automotive supply chain, from procurement to distribution, while strategic recommendations were developed to optimize market penetration. The project also outlined tailored approaches for regulatory navigation, local partnerships, and consumer engagement to drive successful expansion in the East African automotive market.